Brand Identity Design

Custom Brand Identity & Logo Design

Brand identity is the visual representation of a company's personality and values. This design is crucial for businesses as it serves as the face of the company, distinguishing it from competitors and fostering recognition and trust among customers. A well-executed brand identity not only communicates the essence of the brand but also evokes emotions and fosters connections with the target audience, driving brand loyalty and success in the market.

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Brand Identity Package

Starting at $1,500

Are you starting a business or never had a brand created for your company? This is the service for you.

  • Brand Strategy

  • 2 Moodboards

  • 1 Concept

  • Primary Logo

  • Secondary Logo

  • Logo Mark

  • Brand Pattern

  • Color Palette

  • Typography

  • Brand Presentation

  • 3 Rounds of Revisions

  • Web and Print Ready File Formats

What’s included:

Optional Add-ons

Do you need other items designed along with your brand identity? Here are several examples.

  • Business Cards

  • Letterhead

  • Brochure

  • Hand-out Cards

  • Social Media Template

  • Menu

  • Folders

  • Need something else? Just ask!

The Process

The key to a successful brand identity is the research and strategy that goes behind it.

  • Once the custom proposal is approved and the deposit is received, the client fills out their branding questionnaire and we schedule a call to discuss the goals and direction for the brand.

  • Research & Brand Strategy

    I do a deep dive into your industry, differentiators and competition to uncover the creative direction that will make you stand out.

  • I will prepare mood boards with two different styles that I believe your brand would excel in, and go over them with you to finalize the brand direction.

  • I take the brand strategy and creative direction and input them into the design process to create a beautiful and intentional result.

  • I will send you the brand presentation, showcasing the logo and identity, along with a breakdown and explanation of the design.

  • At this time, I will recieve your feedback and make any tweaks or revisions at your request.

  • Once the branding is finalized and approved, I will deliver all file formats and add-on items.

“Sarah built our branding and website and continues to add new features as we need them. She is responsive, efficient, and thoughtful about how our business can present itself best. Our brand sets us apart because of Sarah's efforts and she's a valuable part of our professional team.”

- Hans Huggler, Borealis Benefits Law

Need branding and a website? Book a package to save!

Step one is reaching out

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